Classic Diamonds - Shopify Website & Ring Builder
Classic Diamonds have a strong reputation as specialists in customised diamond engagement and wedding rings. With a long history of retailing from their luxury jewellery showroom in Birmingham’s Jewellery Quarter, this website extends their service on-line.
Lionsorbet has developed ring builder functionality and integrated Rapnet’s Instant Inventory live diamond feed to enable client selection of a setting and specific centre stone. This feature operates seamlessly with the Shopify eCommerce platform.
Project Features:
» Rapnet Instant Inventory Integration
» Automated Wedding Ring Pricing
» In-Store Photography
Dynamic Ring Builder & Wedding Ring Pricing
Built directly into the Shopify Interface, our team created a unique ring builder app that allows customers to walk through a simple process of Choosing a Setting, Adding a Centre Stone and then Completing the ring purchase. Centre stone choices are displayed from a live feed generated from Rapnet’s Instant Inventory service based upon suppliers and diamond criteria set by Classic Diamonds. Wedding Ring Pricing is generated on gram-based metal costs for product variants (metal choice / ring size / profile /width). Our proprietary app is one of the world’s first Live Diamond Selector, integrated into the Shopify Interface for buying Mined and Lab Grown Diamonds.
Luxury Brand
Classic Diamonds Showroom exudes luxury, style, quality and sophistication. As regular visitors to Birmingham’s Jewellery Quarter the team took the opportunity to capture some in-store imagery for use throughout the website to reflect the strong luxury brand credentials of this diamond jewellery business.
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