Why not Wix? When customers ask why they should choose an agency over a free template, the real question is about trust, strategy, and growth, not just design.
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Why Your Content Isn’t Converting (And What to Do About It)
Many independent jewellers and luxury retailers are still creating content that looks great but doesn’t convert. In this article, we break down why traditional blog posts and generic newsletters are falling short — and what kind of content actually drives leads and sales. From SEO to email strategy, we share how Lionsorbet is evolving our approach to help brands like yours turn content into consistent revenue.
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Top 10 Luxury Makeup & Beauty Websites in 2025
In 2025, the beauty industry is more competitive than ever and increasingly reliant of digital platforms. With global cosmetic sales continuing to soar, beauty brands are stepping up not just with innovative products, but with immersive, high-end online experiences that reflect their identity and values. A stunning website is no longer optional it's a powerful tool that drives engagement, builds loyalty, and converts visitors into devoted customers.
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Jewellery Website Design: 8 Expert Tips to Boost Sales and Performance
Is your jewellery website doing your brand justice, or holding it back?
At Lionsorbet, we’ve worked with jewellers of all shapes and sizes, and one thing is clear: a beautifully designed, high-performing website can transform your online business. Whether you're just starting out or looking to improve your existing store, there are key areas that can make a big difference.
With years of experience designing Shopify websites for luxury and jewellery brands, we've learned what truly works, and what doesn’t. In this post, we’re sharing 8 practical ways to improve your website’s performance and create a more impactful experience for your customers.
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Why Live Social Shopping is the Future of Retail - Can Luxury Brands Afford to Wait?
Shopping habits are evolving rapidly, and as we approach 2025, live social shopping is emerging as a game-changer for luxury retailers. By blending entertainment, social interaction, and eCommerce, live shopping offers a dynamic way to engage customers and boost sales.
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Top 20 Jewellery Website Designs 2025
Welcome to 2025, come with us through our top 20 jewellery and watch website designs. Which are setting the standard with captivating design, cinematic photography, distinctive typography, and considered user experiences. Among them we’ve also highlighted some of our own creations, showcasing the expertise of our in-house team and the exceptional brands we collaborate with.
At Lionsorbet, we understand what makes a jewellery and watch website truly stand out. The brands featured on this list inspire us to push boundaries, stay ahead of industry trends, and craft visually stunning, high-performing websites.
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Does SEO Actually Work?
Strategic SEO can double your traffic and drive sales
Many companies I speak to wonder if SEO is worth the time, effort, and investment. Many have had bad experiences in the past and little or no results.
It’s a fair question. After all, the results aren’t always immediate, and not every campaign delivers the same outcomes.
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Global expansion made easy with Shopify Markets
Reach international customers and scale easily with Shopify. Revolutionary for Luxury Brands in eCommerce.
Selling luxury products in countries other than your own is no longer reserved for big corporations, high profile designers or celebrities, Even smaller luxury brands can now reach customers around the globe. Shopify Markets is a new feature that makes expanding into international markets much easier, helping brands manage everything from one place. We no longer have to set up seperate websites under different domains to manage international sales.
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Top 20 Lifestyle Website Designs 2025
Lifestyle brands have taken 2025 by storm and we want to share with you what we consider to have the best websites. These brands have been chosen as we feel like they are setting the standard for captivating design, mobile forward designs and considered user experience.
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Is the Era of Traditional Search Engines Over?
The Future of Retail: Preparing your Luxury Brand for AI & SearchGPT
Is Search Dead? With the landscape of search and consumer behavior shifting dramatically there’s a good chance it will change dramatically over the next year or so. For Generation Alpha, the idea of a traditional search engine may become a relic of the past, an obscure concept they’ll barely recognise. It’s evident that teenagers today are influencing their parents to transition from conventional platforms like Google to more interactive tools like ChatGPT. This change is just the beginning, and it poses critical questions for the future of retail.
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Jewellery Website Design: Elevate Your Online Presence with a Specialist Touch
Why Jewellery Website Design Matters
In jewellery design and retail, every detail matters, from the precision of a diamond cut to the correct setting for a mount. Your website should be no different. It’s more than just a digital storefront; it’s a reflection of your brand, your craftsmanship, and the story behind each piece you create.
A beautiful jewellery website design doesn’t just attract attention, it captivates. It turns visitors into loyal customers, showcasing your collection with elegance and ease. Having a website as exquisite as your jewellery is no longer a luxury, it’s essential.
At Lionsorbet, we specialise in creating breathtaking eCommerce experiences for jewellers, where luxury meets usability. Whether you’re an independent designer or a large retailer, our bespoke Shopify websites are crafted to elevate your brand and drive real results.
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Omnichannel Marketing Discussion - Jen Marsden - CMJ, Jack Allum - Allum & Sidaway, Steve Irvine - Lionsorbet and Pradip Sarda - Watcho
Omni Channel Marketing for Luxury Brands
Omni means a combining form, meaning ‘ALL’. Therefore the term ‘Omnichannel marketing’ ensures that your customers have a seamless and consistent experience across all platforms, whether they’re shopping online, mobile, in-store, or engaging with your brand on social media. It’s effective because it puts the customer at the center, meeting them wherever they are and making their journey smoother, which leads to higher engagement, better brand loyalty, and increased sales. Customers expect a connected experience, and brands that deliver it will stand out.
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Boost Your Content's Visibility with One Simple Trick!
Use Internal Linking to build authority and increase website traffic
Did you know that by 🔗 Linking older pages or blogs to your new content, helps search engines find and rank it faster?
This SEO strategy is called ‘Internal Linking’ and it’s a simple way to boost visibility in search, as it shows that your latest work is important and connected to what you've already published.
This practise not only helps your content get noticed quicker but also strengthens your website’s overall performance. 🚀
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Top 10 Luxury Makeup & Beauty Websites 2024
The global beauty industry, worth over $500 billion and continuously growing, showcases the significant demand and impact of quality products and exceptional brand experiences.
At Lionsorbet, we specialise in crafting exquisite websites that reflect the opulence and sophistication of luxury brands. Today, we invite you to explore some of the finest luxury beauty and makeup brands that excel in combining high-quality products with exceptional branding and website design. These brands not only set the standard in beauty but also offer a seamless, premium online experience.
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Blake Brown Beauty on Shopify - Blake Lively's Bold Move into E-commerce
Blake Lively, the beloved A-list actress renowned for her roles in Gossip Girl and a string of hit movies, has taken a new step in her illustrious career. This time, she’s stepping into the world of beauty and e-commerce with the launch of her brand-new website, Blake Brown Beauty. This elegant platform introduces a range of hair care products, including daily shampoos, hair masks, and styling solutions designed to promote beautiful, healthy-looking hair. Hosted on the robust Shopify e-commerce platform, Blake Brown Beauty exemplifies the seamless blend of celebrity allure and cutting-edge e-commerce technology.
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The wrong keywords could literally be losing you business!!
The importance of Keyword research in content writing for Luxury Brands
✍ Writing and publishing the right content can make a huge impact on your website visibility and traffic, but how do we know if the topic we are discussing and writing about is actually being searched for in Google? This is important for Luxury brands because the terminology and words we use that sound more professional may not be the words your customers are actually entering into Google search.
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Top 10 Luxury Fashion Websites 2024
In the digital age, luxury fashion is just a click away, a far cry from the wait for the next printed issue of Vogue Magazine. Whether you’re a connoisseur of haute couture or an enthusiast of high-end streetwear, the online world offers an unmatched selection of the finest pieces. We enjoy exploring these virtual boutiques not just for the fashion, but for their stunning website designs. Join us as we explore our top ten luxury fashion websites, each illustrating a blend of exceptional user experience and beautiful imagery.
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Are negative reviews good for your business?
Do 5 star ratings matter as much as we think? ⭐ ⭐ ⭐ 3/5
Did you know Customer reviews and ratings influence about 95% of online shoppers, with a staggering 99% of customers reading online reviews to influence their purchase decision. For luxury products, where brand reputation and exclusivity are paramount, even a handful of negative reviews can have a large impact on sales. This highlights the importance of exceptional customer service and product quality.
However I've always believed that negative reviews can be beneficial for a business. I feel they enhance credibility and trust by presenting a balanced view of a customer's experience. (Who goes to the negative reviews first when looking at a business? 😜 )
The one thing - What I would do to build my luxury business
When I was a young Warthog
I was driving with my daughter the other day and we were reminiscing over an episode of New Girl which is one of our favourite shows. There’s an episode where Bear Claw And Jessica Day perform a musical called Woodland Creatures. It had us laughing and I randomly starting singing “When I was a young Warthog” thinking that it was part of the musical. Much to the dismay of my daughter and protests it turns out it was actually a scene from Disney’s The Lion King performed by Pumba. How I got them mixed up I’ll never know. So what does this have to do with business success and growth for Luxury Brands?
Well it got me thinking, if I really was a young Warthog again, being 44, and 15 years into my business, what would I do differently or what advice would I give business owners that are either starting out or have limited time or limited budgets. What’s the one thing I would concentrate on to grow my leads, my website traffic and future proof my business?
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Discover why backlinking is important for Luxury Brands
Is it me or are backlinks the last thing you think about when trying to grow your business. You’ve probably heard a few people talk about them but they seem so difficult and time consuming, right?
What if I told you backlinks are a cornerstone for boosting the visibility and reputation of luxury and premium brand websites in search engines. Would you believe me? They signal trust to search engines, boost rankings, and drive valuable traffic, making them essential for any premium brand's digital strategy. To try and make sense of this I’ve put together a straightforward explanation of why they matter and how to leverage them effectively to grow your online business.
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