Lewins Jewellers - Shopify Website for a Fine Jewellery Specialist
Offering fine jewellery, precious gems and antiques, Lewins Jewellers opened their first shop in 1934 in South London.
Our team at Lionsorbet created a new brand style communicating a connection to the company’s long standing values and commitment to service. Along with this, we created a new site using Shopify to complement Lewins evolved identity.
Dynamic Website Design
By creating the website in Shopify, Lewins now has access to cutting edge e-commerce tools such as order management, SEO marketing and customer experience reports. With these mechanisms, Lewins now has a streamlined website set for continued growth and success which is also captivating for their customers.
The new website features easy to navigate collection pages with a structure that links to sub collections. These collections also feature an embedded image, enabling a higher visual impact and promotion opportunity. Extensive customisation has been applied throughout the website to differentiate Lewins Jewellers in the marketplace.
“Being a very traditional jewellers whom had never had a website or any type of social media presence. The digital world of shopping, was always a venture and prospect we hoped to one day explore. To put it concisely, we could not have made this journey without Lionsorbet, nor would we have wanted to.
We looked at many different web designers, however it was in our first communication with Steve, that we instantly felt confident and positive that Lionsorbet were the right team for us. From the earliest discussion around re-branding, to Dani’s amazing intuitive, artistic and ingenious expertise and mastery. Our physical evolution in the industry, became a visionary one.
We now have a responsive, dynamic and mobile friendly website. However, we initially started with a blank canvas that over time, quickly became a very large, complex and intricate brief. Which Jade, Niki and Steve met with passion, proficiency and understanding. That was well beyond our scope of knowledge in the arts of elements, styles, optimisation and coding. The support, help and patience that Niki has provided has been immeasurable. Jade’s professional dedication, enthusiastic approach and aptitude for web design development has been key to our build.
It has been a privilege to work with such a dedicated team. In essence, Lionsorbet is the pursuit of knowledge in web design, development and creation.”
Ceylan FGA DGA - Lewins Jewellers
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Modern Branding
Lewins Jewellers has a long standing visual identity including a crown that needed to be updated since the company has evolved during the 70 years it has been in business. Taking elements of the original design, Lionsorbet created a simple and clean branding design that reflected the original business design values.
These values included representing the five key principles of the business. These are shown in the points of the crown in the new logo.
Bespoke Product Pages
Creating an intuitive and descriptive product page was important for this website. Not only are there detailed product descriptions, which strengthen SEO, there are also extra specifications available to the customer.
These descriptions include the lore behind the materials used in the jewellery, which change with each product type. Also with this, there are options to learn about bespoke alterations available, how to care for the product and also an editor’s note. Shopify metafields have been used to provide consistent details display and to support collection filtering options.
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