Cheshires the Jewellers - Shopify Website for a Gemstone Jewellery Specialist
Cheshires the Jewellers is a family-owned business with three locations, renowned for their exquisite diamond and gemstone jewellery collections. With a rich history of craftsmanship, Cheshires needed a modern online presence that matched their in-store experience.
Lionsorbet took on the challenge by migrating their existing site to Shopify and creating a fresh, elegant design. Our team worked closely with Cheshires to produce bespoke jewellery sketches, handle in-store photography, and deliver a seamless UI that reflects the quality and luxury of their brand.
Project Features:
» In Store Photography
Shopify for Retail Sales
As certified Shopify Experts, Lionsorbet seamlessly migrated Cheshires the Jewellers' existing website to Shopify, ensuring the platform was optimised for the unique demands of a luxury jewellery business.
Shopify’s powerful e-commerce tools allowed us to build a scalable, user-friendly online store that Cheshires could easily manage across their three locations.
“Couldn't recommend Stephen, Niki and the team at Lionsorbet enough. From the first conversation I had with Stephen he was honest and knowledgeable and pointed me in the right direction in what can be a rabbit in the headlights moment when tasked with creating a new website and who to choose. Niki was fantastic and extremely friendly leading the site development and would recommend to anyone. Laura was brilliant too and all round it was a very enjoyable experience.”
Sebastian Cheshire - Director Cheshires the Jewellers
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Bespoke Jewellery Sketches
To highlight Cheshires the Jewellers' bespoke design service, Lionsorbet created a series of hand-drawn jewellery sketches that showcase the artistry and craftsmanship behind their custom pieces. These sketches were designed to inspire customers seeking one-of-a-kind engagement rings, wedding bands, or other bespoke jewellery.
By featuring these sketches prominently on the website, we helped promote Cheshires’ ability to craft personalised jewellery, giving customers a deeper connection to the design process.
In-Store Photography
To capture the essence of Cheshires the Jewellers’ in-store experience, Lionsorbet visited two of their key locations—Solihull and the Birmingham Jewellery Quarter. Our team conducted professional in-store photography, showcasing the elegance and craftsmanship of their jewellery displays, as well as the welcoming atmosphere of each store.
Enhanced Metafields
To provide Cheshires the Jewellers' customers with detailed information about each piece, Lionsorbet implemented metafields on the product pages. These metafields allowed us to showcase essential product details—such as diamond clarity, carat size, gemstone type, and metal options—in an organised, aesthetically pleasing way.
By customising the metafields, we ensured that customers could easily access all the relevant information about each jewellery piece without overwhelming the page design. This approach created a more interactive and informative shopping experience, enabling customers to make well-informed decisions.
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