Who is this article for? Online retailers looking to expand their sales and reach a global market
⏲ Reading Time: 5 minutes
Reach international customers and scale easily with Shopify. Revolutionary for Luxury Brands in eCommerce.
Selling luxury products in countries other than your own is no longer reserved for big corporations, high profile designers or celebrities, Even smaller luxury brands can now reach customers around the globe. Shopify Markets is a new feature that makes expanding into international markets much easier, helping brands manage everything from one place. We no longer have to set up seperate websites under different domains to manage international sales.
"Shopify Markets is a game-changer for luxury brands. It allows you to expand globally while maintaining the high standards your customers expect, effortlessly bridging the gap between local personalisation and international reach."
Steve Irvine - CEO Lionsorbet
What is Shopify Markets?
Shopify Markets is a tool designed to simplify global selling. It allows online stores to expand internationally and manage all their global sales from a single dashboard. Instead of dealing with the complexities of selling in different countries, like handling currencies, taxes, and language differences, Shopify Markets streamlines everything for you. Shopify already boast customers like Fiyah, Made by Mary and Tusting to name a few that are reaching a global audience from a single Shopify website.
https://fiyah.com/ - International Jewellery Sales with Shopify
www.tusting.co.uk/ - Global Sales with Shopify Markets
How Does Shopify Markets Work?
Once your store is set up with Shopify Markets, you’ll have access to features that make selling abroad smoother. You can automatically offer local currencies, display your site in different languages, and calculate international taxes and duties without extra effort. Shopify Markets handles the heavy lifting so you can focus on running your business.
Why is Shopify Markets Important for Luxury Brands?
Luxury brands thrive on delivering a premium experience, no matter where the customer is. Shopify Markets helps you maintain that high standard by tailoring the shopping experience for different regions, offering localised payment options, currencies, and even regional marketing. This makes expanding into new markets feel seamless while keeping your brand's elegance intact.
By simplifying the complexities of international eCommerce, Shopify Markets allows luxury brands to grow globally with ease. It’s a must-have tool for any luxury business looking to expand and provide a top-notch experience for customers worldwide.
Key Features of Shopify Markets for Luxury eCommerce Brands
✓ Multiple Currencies
With Shopify Markets, your store can offer products in 133 different currencies, making it easier for international customers to compare prices and make purchases in their local currency. This creates a smoother shopping experience and builds trust. You can set up multiple markets, with each market having different countries within them for instance, UK, Europe, USA & Canada & International. You can have 3 markets with your standard plan each additional market requires Managed Markets (Formally Markets Pro)
✓ Multi-Language Support
Shopify Markets lets you translate your store into 20 different languages, allowing you to tailor your site to specific markets. Selling in countries like Spain, Germany, or the UK? Your customers will see the store in their language and with their local currency, increasing the likelihood of conversion.
✓ Automatic Tax and Duty Calculation
Handling taxes and duties can be tricky when selling internationally, but Shopify Markets automates this process. It calculates and updates duties and taxes based on the country, showing customers a clear breakdown at checkout so there are no surprises.
✓ Local Domain Extensions
To boost search engine rankings and customer trust, Shopify Markets provides local domain extensions. These are optimised for SEO, ensuring your store is more visible in international markets.
✓ Local Payment Options
Customers are more likely to complete a purchase if they can pay using their preferred method. Shopify Markets integrates popular payment methods specific to each region, helping increase conversions by offering familiar options.
✓ Custom Pricing for Each Market
Shopify Markets allows you to customise pricing for different countries or regions. This flexibility means you can tailor prices to local markets, create region-specific promotions, and stay competitive globally. Essentially you can overwrite your local price with a new price per market meaning you can control pricing more easily. For instance charge slightly more for an international purchase to cover handling and packaging.
If you don’t want to mange prices at a product level you can set a % increase or decrease per market. This is useful for covering different manufacturing, fulfillment or other operational costs in different regions or promoting pricing with 'landed' import costs.
✓ Optimised Order Fulfillment
Shopify Markets also helps manage order fulfillment by optimising the locations from which products are shipped, ensuring faster delivery times and improving customer satisfaction.
https://aosdanaiona.com/ - Building Cross Border Sales with Shopify Markets
www.walklondonshoes.com/ - International Growth with Shopify Markets
How Our Clients Leverage Shopify Markets for Maximum Growth
At Lionsorbet, we’ve seen our luxury brand clients use Shopify Markets to transform their eCommerce businesses by expanding into international markets, boosting their sales, and improving their brand image, all without needing technical expertise. Here’s how Shopify Markets is delivering real results for our clients:
Expanding into International Market
Our clients are breaking down barriers and reaching new global audiences with Shopify Markets. By handling the complexities of international trade, like currencies, languages, and taxes, Shopify allows smaller luxury brands to effortlessly step into new regions, boosting visibility and growth. Whether it's helping SEO for luxury brands or scaling jewellery eCommerce, Shopify Markets makes global sales simple.
Increasing Sales Across Borders
The most impactful benefit? Significant sales growth. By using Shopify Markets, our clients have seen their sales increase as they start accepting orders from multiple countries. This helps stabilise their business, reducing dependency on a single market and allowing them to thrive even in challenging times. For brands involved in luxury eCommerce, this tool is built for scaling revenue.
Maintaining Control Over Profit Margins
One of the key advantages of Shopify Markets is the ability it gives brands to maintain control over their profit margins while expanding into international markets. By automating pricing adjustments based on local taxes, duties, and shipping costs, Shopify Markets ensures that brands aren’t losing money when selling across borders. Our clients can set specific pricing strategies for each market, ensuring their profit margins remain healthy, even when factoring in currency fluctuations or additional costs. This allows luxury brands to scale confidently, knowing they have full visibility and control over their bottom line, no matter where their customers are shopping from.
This level of control is vital for maintaining profitability in an increasingly competitive global market.
Streamlining International Operations
Shopify Markets provides up-to-date information on taxes, duties, and payment methods, helping our clients avoid common headaches like customs delays or hidden fees. With this tool, the brands we work with ensure smooth international transactions, building trust with customers worldwide. This efficiency not only saves time but cuts down on operational costs, making international expansion more accessible for smaller luxury retailers.
Centralised Management for Time and Cost Savings
Managing multiple international markets from a single platform is a huge advantage for our clients. Shopify Markets brings all the important functions, pricing, currency, and language settings, into one dashboard. This centralised approach saves time and allows our clients to focus on scaling their business instead of navigating technical barriers or getting expensive agencies or experts involved to help then out.
Boosting Brand Visibility Across Borders
For many of our clients, entering new markets has significantly increased brand visibility. By launching localised versions of their stores, they are reaching customers in regions they couldn’t tap into before. This increased presence is key for luxury brands looking to extend their reach globally, making Shopify Markets an invaluable asset in their strategy. Bear in mind you are competing against other local brands so a good SEO and Marketing Strategy is also required to increase your visibility in those areas.
Elevating Brand Image
Operating on an international scale enhances a brand's reputation. Our clients using Shopify Markets project a more professional and trustworthy image, which is crucial in the competitive luxury goods space. Selling in multiple regions gives their customers confidence in the brand’s reliability and capacity to deliver, reinforcing their status in the market.
Shopify Markets simplifies the process of going global, enabling brands to focus on delivering quality and customer experience rather than getting lost in technical details.
Think Big, Act Big!
When a brand starts thinking big, it naturally begins to act big. By expanding your vision, you push yourself to reach new markets, improve customer experiences, and streamline operations. This kind of thinking creates momentum, helping your business work more efficiently and drive more sales. It's not just about having a strategy—it's about embracing a mindset that opens the door to new opportunities and growth. Thinking big makes you play bigger, and that’s what takes your brand to the next level.
Your Questions answered about Shopify Markets - FAQ
What is Shopify Markets Pro?
Shopify Markets Pro revolutionizes how brands enter international markets by streamlining the entire expansion process. It offers a hassle-free solution for growing your business globally, making it easier than ever to reach new audiences worldwide.
Shopify Markets Free vs Shopify Markets Pro
The main difference between Shopify Markets Pro and the free version of Shopify Markets is how much support and features you get for expanding your business internationally.
Shopify Markets Free helps you sell in other countries by letting you manage things like different currencies and languages. It provides basic tools for dealing with taxes and shipping, but you’ll need to handle most of the details yourself.
Shopify Markets Pro, on the other hand, makes global expansion much easier. It automates things like tax calculations and shipping, so you don’t have to worry about the complicated stuff. Plus, you get perks like discounted shipping rates and help with international regulations, making the whole process smoother and less stressful.
In simple terms, Markets Pro offers a more hands-on approach to help you sell worldwide without all the extra work, while the free version gives you the basics but requires more effort on your part.
How many Markets can you have on Shopify?
In Shopify Markets, both the free and Pro versions allow you to set up multiple international markets, but there are some distinctions:
Shopify Markets Free: You can create up to two markets. This version provides basic functionality for managing these markets, including currency and language options.
Shopify Markets Pro: This version allows you to set up unlimited markets. It offers advanced features for managing international sales, including automated tax calculations, shipping logistics, and compliance support, making it ideal for brands looking to expand significantly into various regions.
While the free version limits you to two markets, the Pro version offers much greater flexibility with the ability to create unlimited markets but at an additional cost per market.
Is Shopify Markets only Available for Shopify Plus stores?
No, Shopify Markets isn’t just for Shopify Plus users. It’s available for all Shopify plans, including Basic Shopify, Shopify, and Advanced Shopify.
That said, some of the more advanced features, especially those in Shopify Markets Pro, are designed for larger businesses or those on higher-tier plans. While Shopify Plus users can enjoy all the extra tools and benefits, even smaller shops can use the regular features of Shopify Markets to start selling internationally.
Where do I sign up?
Want to move your Luxury brand to the Shopify Platform or take advantage of Shopify Markets? Lionsorbet specialise in building, beautiful, feature rich Shopify ecommerce websites for luxury brands along with expert SEO and online Traffic Growth. Please get in touch and arrange a consultation with us
