Shopify Email Marketing Experts
Lionsorbet create effective email marketing strategies for businesses using the Shopify platform. We can leverage email campaigns to engage customers, promote products, and drive sales, ultimately contributing to the growth and success of your online store.
Send directly to your customers inbox
What is email marketing?
Email marketing is a strategy that involves sending commercial messages, typically in the form of emails, to your existing customers, with the purpose of promoting products, services, or building relationships with customers. It is one of the oldest and most effective forms of online marketing.
You can unlock the power of email marketing with Shopify’s built in tools or use apps such as Klaviyo or mailchimp. Reach your target audience directly in their inbox with personalised and engaging content. Our team craft captivating emails that drive enquiries and sales, and boost brand loyalty.
From eye-catching newsletters to enticing promotions, trust us to elevate your marketing and build lasting customer relationships
Email, a Powerful Marketing Tool
Email marketing remains one of the most powerful and cost-effective tools in digital marketing. It is crucial for eCommerce stores due to:
✓ Direct and Personalised Communication: Emails allow businesses to reach their customers directly, providing personalised content, product recommendations, and exclusive offers tailored to individual preferences, driving higher engagement and conversion rates.
✓ Building Customer Relationships: Regular and relevant email communication fosters stronger relationships with customers, encouraging loyalty and repeat purchases.
✓ Driving Sales and Revenue: Effective email marketing campaigns can entice customers to make purchases by showcasing new products, offering discounts, and highlighting limited-time promotions, resulting in increased sales and revenue. According to the dma.org.uk Email marketing produces a return on investment of approximately £42 for every £1 spent.
✓ Targeted Marketing: With email segmentation, businesses can send targeted messages to specific groups of customers based on their interests, purchase history, or demographics, ensuring higher relevance and effectiveness.
✓ Measurable Results: Email marketing allows businesses to track open rates, click-through rates, and conversion rates, providing valuable insights into campaign performance and ROI, enabling continual optimization.
✓ Automation and Efficiency: Shopify Email Marketing Specialists can set up automated email workflows, such as abandoned cart reminders and post-purchase follow-ups, streamlining the customer journey and saving time for both businesses and customers.
The very best Email Platforms
We’ve been creating and sending emails for our customers for over 15 years. Working with the right tools is crucial to reach the right audience, keep your costs low and be able to easily track the results of your campaigns. We can talk you through the right approach, design, manage and report on each campaign.
SHOPIFY EMAIL MARKETING
Design, send, and track customised email campaigns to engage customers, promote products, and drive sales directly from your Shopify store.
KLAVIYO & SHOPIFY
Klaviyo seamlessly integrates with Shopify, providing an efficient and data-driven email marketing solution to help Shopify merchants engage customers and optimise sales.
MAILCHIMP & SHOPIFY
Allows merchants to sync their online store data, create targeted email campaigns, and track customer behaviour, all within one platform to enhance their email efforts.
Our Email Marketing Service
Our Shopify email marketing service is designed exclusively for retailers! It forms part of a regular SEO campaign to enhance your overall website health and online presence.
We help you harness the power of targeted and personalised email campaigns to engage your customers, boost sales, and cultivate lasting relationships.
With seamless integration, user-friendly tools, and access to valuable customer data, our service empowers you to take your email marketing to the next level. Our tailored approach can elevate your retail business and drive exceptional results. We offer:
✓ Expertise with Shopify and Integrated email platforms.
✓ Create and manage an ongoing Email Marketing Strategy
✓ Design, build and schedule your email campaigns
✓ Add popups and signup forms to your website
✓ Create automated emails for signups and purchases
✓ Reporting and statistics
Create a consistent strategy for your email
Email Marketing for the Best!
We work with retailers that care about their customer interaction and building loyalty. Our team design, manage and deliver regular email campaigns for our clients to ensure accuracy, high quality design and regular customer contact. We take the planning and management away to allow you to focus on company growth.
S&R JEWELLERS
We work closely with S&R Jewellers to design and manage their email marketing, including automated discounts, target product ranges and highlighting ‘New In’ products
Deacons Jewellers
We work with Deacons Jewellers to send out regular customer emails for Jewellery and Watches, along side their direct Rolex marketing campaigns and seasonal updates
POLITIA JEWELLERY
We help Cypriot Jewellery retailer Politia with their regular customer contact, special offers, news and product updates to foster relationships and enhance online sales
SONNY’S JEWELLERS
Birmingham based jewellers, Sonny’s are a vibrant, busy company that keep in contact with their customers on a regular basis. We help them plan and execute their marketing strategy to delivery results
Is moving your email marketing to Shopify a good idea?
To put it simply, Shopify offers a fully integrated email marketing feature, built right into the website admin. Granted it is still very new and lacks a few more advanced features that platforms such as Klaviyo and Mailchimp offer, but, if you want to keep your marketing simple and targeted and keep our costs lower then it may completely change your marketing efforts. Shopify's built-in email marketing capabilities can be advantageous for certain reasons:
Seamless integration: Shopify's email marketing is tightly integrated with the platform, making it convenient for merchants to manage their email campaigns directly from their store dashboard.
Cost effective: Send 10,000 free emails per month e.g 2 email campaigns to 5,000 customers or 10 email campaigns to 1000 customers. It then costs approximately £1 for every 1000 emails after that. A note from Shopify ‘Automations are counted toward your 10,000 free emails per calendar month. However, abandoned checkout automations aren't counted and are always free.’ Read Shopify’s Pricing Guidelines.
Customer data synchronisation: Since Shopify already houses customer data, it becomes easier to segment the audience and send targeted emails based on purchase history, behaviour, and preferences.
Ease of use: Shopify's email marketing feature is designed to be user-friendly and accessible, requiring minimal technical knowledge to set up and run email campaigns.
Pre-designed templates: Shopify provides a range of professionally designed email templates that can be easily customised to match the brand's aesthetics. We can create beautiful layouts and designs in the fraction of the time we used to spend on other platforms.
Automated workflows: You can set up automated email sequences for cart abandonment, welcome series, order confirmations, and more, saving time and effort.
Despite these benefits, you might require more advanced email marketing capabilities or prefer using specialised email marketing platforms like Klaviyo, Mailchimp. These platforms often offer more sophisticated automation, personalisation options, and detailed analytics that cater to larger and more complex email marketing strategies.