SEO Strategies for Shopify Retailers?
A consistent SEO practice will drive customer engagement, and enquiries, and increase sales. Improving your SEO is simple and requires you to build brand authority through unique and original content, plus optimising and improving your website for organic search.
Want more traffic & website sales?
We work with luxury goods retailers to advise on their SEO and Digital Marketing Strategy, helping them put a plan together to obtain consistent growth in traffic sales and enquiries.
The activities below should form part of your ongoing SEO development to achieve consistent results and website growth
SEO Site Audit & Health Check
We can complete a full website audit to check your website’s SEO health, visibility and authority online. We will provide a written report outlining your weaknesses, steps to success, and an outline of actions you can take now to improve your organic traffic.
Content Creation / Blogging
Creating educational and informative content for your customers is your secret weapon to deliver huge traffic gains. Don’t underestimate the power of great content. If you can’t create content or don’t have the resources to, hire someone immediately to build a strong blog and resource for your company.
Need help? Our team will undertake a competitor analysis to determine what is the highest traffic blogs and content for your website. We will research and write a minimum of 1 relevant blog or news article per month to educate and inform your customers. Each article will be created with SEO in mind to direct traffic to your products and services.
Learn about creating a Content Hub >> and view our Blog Post Checklist >> to help you wirte better content for SEO
Email Marketing
Email marketing is essential to market your business directly to your customers more often. According to the Digital Marketing Association DMA 2019 for every £1 spent you can expect to get a return of £42.
Our team can help you set up a branded email campaign to send out welcome emails to new sign-ups plus a branded template for continued marketing. We integrate it into your website to capture the names and email addresses of your visitors.
We can then follow this monthly with regular promotional mailers to all subscribers or to segmented audiences using Shopify or Mailchimp’s customer segmentation tools.
Social Media Management
Building and managing a social media presence can be a difficult and time consuming task. Our team at Lionsorbet can give you back your time by taking over your social media, offering a strategic and creative approach to your social media feeds. No more missing posts and time gaps in your updates. Keep your customers informed more often.
Search Engine Optimisation & Digital Marketing for Jewellers & Luxury Brands
If you want to increase your website traffic, customer enquiries, and online sales then you need an effective SEO and marketing strategy to deliver these results. Our team can help you analyse your current position and provide a simple and effective plan to grow your company and increase revenue.
What is SEO?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The better your SEO strategy, the more traffic you are likely to drive to your website which will lead to more customer engagement, more enquiries and more sales.
Our Strategy
Our strategy to improve your SEO starts by Analysing your business and current website traffic. We then Optimise your content and website by building brand authority. From this, we can measure the return on investment (ROI), Review & Improve.
Competitor Analysis
One of the best techniques for winning traffic and sales through SEO is to understand your top-rank competitors and what is working for them. Understanding who the leaders in your niche are and what they are doing to achieve strong visibility in search engines allows us to shape the way we build content for your business. We can essentially bypass the activities that produce the least results and work on areas that will win traffic and sales.
Need help with your SEO?
If you need support to help your website grow, increase onsite traffic through search and enhance your sales then book an appointment with our team to discuss areas you need to improve on. We offer a simple set of SEO Packages for Shopify Retailers to demystify and improve on your current online marketing and we provide a comprehensive range of SEO training to help you or your staff learn a little more about the process and enhance their own knowledge.