Rankins Jewellers - Shopify Website for a Diamond Jewellery Specialist

Rankins Jewellers has been supplying fine diamond jewellery to their esteemed clients for three generations. Transitioning from a traditional brick-and-mortar establishment to an online-exclusive platform, they have embraced the digital era.

Driven by their burgeoning social media presence, Rankins commissioned Lionsorbet to create a tailor-made website that mirrors the elegance of their offerings while ensuring seamless navigation for their customers.

Project Features:

» Shopify eCommerce Design

» Bespoke Jewellery Sketches

» Social Media Integration

» Diamond Education Guides

Bespoke Jewellery Sketches

To accompany Rankin’s beautiful bespoke jewellery pieces, Lionsorbet created an array of bespoke jewellery sketches to be used on different parts of the website.

By incorporating these bespoke illustrations, the website not only showcases the exceptional craftsmanship of Rankin's jewellery but also creates an immersive and authentic experience for customers exploring their offerings.

Shopify App Integrations

One of the greatest advantages of using Shopify to build your e-commerce website is the extensive library of available apps. For Rankins Jewellers, we harnessed this feature to enhance their online presence significantly. We implemented apps that seamlessly connect to their popular Instagram page, ensuring that every post automatically appears on their website's homepage.

This integration not only keeps the website content fresh and engaging but also helps in driving traffic from social media to the online store, providing a cohesive and dynamic shopping experience for their customers.

Collection Filtering

Rankins Jewellers' extensive product catalogue required careful consideration of how customers could navigate it effectively. To address this, we utilised metafields to implement intuitive drop-down menus on collection pages, enabling customers to filter products with ease.

This enhancement not only improves the user experience by making it simpler for customers to find exactly what they're looking for, but also helps in showcasing the breadth of their product range in an organised and accessible manner.