How Does Link Building for Luxury Brands Affect Rankings?
Link building is important in determining how well a luxury brand's website will rank in search engine results pages (SERPs). Rank is defined by your position for a particular search term. E.g Page 1, Page 2 on Google. The number and quality of inbound links to a website can significantly impact a brand's ability to rank well for relevant keywords and phrases. The quality of a link is defined by how high-quality the website that is linking to you is. This can be a well-known brand, a high-traffic website, a celebrity status, an official body or group, etc.
To build links effectively, brands with premium products should focus on creating high-quality content that others will want to link to because it offers the best advice or top-class information. This could include blog posts, infographics, ebooks, or white papers. In addition, it's important to actively promote this content through social media and other channels to encourage other channels to link to it. In addition to this, user-generated content is a fantastic thing to encourage your users to create in order that these can also be shared across the internet and on your own website. A great example of these is unboxing videos, video reviews, pictures, and audio of the products being used and enjoyed.
While link building takes effort, it can be a very effective way to improve a luxury brand's search engine rankings. By creating quality content and actively promoting it, brands can earn valuable inbound links that can help them rank higher in Google’s search results.
SEO to Help Luxury Brands
Did you know that SEO and content creation can be a game-changer for your website? A successful and productive SEO strategy can help luxury brands reach more customers and boost their bottom line.
SEO helps luxury brands reach more customers
By making your website more visible on search engine results pages, you'll attract more visitors to your site. More visitors means more potential customers.
SEO helps luxury and premium brands boost their bottom line
More customers mean more sales and more revenue. An effective SEO strategy can help you achieve your business goals and see a real return on your investment.
It’s no secret that SEO is essential for all brands looking to grow their sales online, especially premium-priced products and luxury goods. So if you want to stay ahead of the competition, you need to prioritise SEO.
“If you want to stay ahead of your competition and grow your online sales, prioritise SEO and make content creation a primary part of your business marketing” - Steve Irvine | Lionsorbet
What Types of Link Building techniques are Luxury Brands Using?
Link-building techniques have always been an important factor in Search engine marketing (SEM). Here are a few examples of link-building techniques for your e-commerce website.
Guest Blogging
Do you want to get your website in front of more readers? Guest blogging is a great way to do it. By writing articles for other blogs in your field, you can get your website mentioned in the article or the author's bio, and you'll get a backlink to your site. Get in touch with some well-known magazines, industry groups, or blogs and offer to write an article for free.
Social Media Strategy
Gain social media followers and website traffic by joining relevant groups and following relevant hashtags. Then, when someone has a question, you can be there to provide helpful blog posts or articles from your site. Look out for twitter spaces and private groups too as these can give you a platform to offer help and advice.
Fix and Find Broken Links
Broken backlinks can be a real pain. Not only do they make your website look bad, but they can also hurt your SEO. Luckily, there are some easy ways to fix them. With a tool like Ahrefs' Broken Link Checker, you can quickly find and fix any broken links on your website.
Create a Resource Guide or Education Centre
Looking to spruce up your website and show off your expert knowledge? Try creating a resource guide! These in-depth pieces of content can help you attract attention and build authority on and off your site. Plus, linking to your guide from other blogs and websites can help drive traffic and boost your search engine ranking.
Link Roundups
Link roundups are a great way to introduce your readers to new and exciting websites in your niche. By including links to these websites, you are effectively networking with other site owners and helping to grow your niche as a whole. These other websites may well link back to you too giving you a nice network of links and traffic.
Infographics
Is your company among the 56 percent that uses infographics? If not, you could be missing out on a powerful marketing tool. Infographics are still incredibly effective, as 84 percent of companies who use them can attest.
74% of marketers rely on visuals in their social media messaging
56% of companies queried use infographics.
84% who’ve used them consider the medium effective.
They can generate quality links and organic traffic to your blog without any extra effort on your part. So why not give them a try? Try posting them on Pinterest too, giving good information and a link right back to your blog post or page.
Try and use Resource Links from Trusted Sites
If you want to create a resource page that will help your target audience, check out some authority sites like Forbes, Entrepreneur, Huffington Post, Jeff Bullas, Social Media Examiner, and Copyblogger. These sites have great resource pages that you can use as a starting point.
Use catchy titles or headlines that can capture your target audience. Here are a few examples:
Find Your Perfect Engagement Ring With (Company Name)
The Ultimate in Luxury (watch or product name)
Your Personal Personalised Handmade Jewellery
Uncover The Secret Of The World's Most Coveted Handbags
Why You Need This Dress In Your Wardrobe.
This kind of resource can be an excellent tool for a marketing team. After it’s written, get links through email outreach. Send a simple email to everyone whose blogs you included, asking them to link to your resource page.
Email outreach works better than the typical broken link or link request email because you’ve linked to them first. You’ve established a certain level of trust, and you’ve shown some appreciation to them as well.
Editorial Links
When producing exceptional or compelling content for your e-commerce website, other content marketers, researchers and writers will link to it. These types of organic SEO links are what Google is after.
Paying for links through PR can actually harm your ranking, as Google can work out if too many of your link-building efforts have been paid for. Moreover, the philosophy behind link building has now changed to “Produce great content, and you will pick up links naturally”.
Tips for producing quality content;
Keep data and facts accurate
Produce beautiful visuals
Use the voice of your luxury brand through your content - people will know where they are
Develop a content strategy that links to other helpful content on your website
Source facts with outbound links
Produce pillar content that sub-articles can link to for more information.
Brand Awareness and Growth
Your brand sets you apart from the competition and makes you more memorable and relatable to potential customers. Growing your brand can seem daunting, but it doesn't have to be. There are a few key things you can do to make sure your brand shines through in everything you do, from the products you sell to the way you market them.
One of the most important things you can do to grow your brand is to ensure your marketing up to date and relevant. Search marketing for link building is a great way to ensure your website and online presence are gaining authority and receiving a good reputation, which will help potential customers find you more easily. Make sure your content is well-written and informative, making other brands follow your lead or even link back to your knowledge, products, and services.
Another critical element of growing your brand is choosing products that reflect your values and personality. If you're selling products that you're passionate about, it will be easier to market them and connect with potential customers. Choose products that you would use and recommend to others, and make sure they're backed by a strong warranty or guarantee.
By following these tips, you can start to grow your luxury brand and make a lasting impression on potential customers.
Check Competitors’ Backlinks
It's essential to keep an eye on your competitors' websites and marketing activities, including their SEO efforts. One way to do this is to check their backlinks. By seeing who is linking to their site, you can get an idea of what exposure and promotion they're getting. This can give you insights into where to focus your efforts and where you might be able to poach some of their traffic. This process is known as link building. There are a few ways to check your competitor's backlinks, the most common being through Google Search Console, Ahrefs and SEMRush.
Enhanced Marketing Strategy
Research can come from many sources on the web. Before starting any content for SEM or onsite blog creation, it’s a good idea to target traffic that is growing or is available from searches.
Google Trends offers excellent insight into what users are looking for. It’s a good idea to compare relative searches and related queries. Using this simple tactic is revolutionary for content production to target users.
Using Google Trends, we compiled four search terms that target luxury products and brands.
These include;
Luxury Brands / Luxury Products / Designer Brands / Designer Products
View the Love Google Trends Report for Luxury Goods
The graph shows increased users or potential customers searching for Luxury Brands and Designer Brands since 2010. These search terms have traffic and may be slightly challenging to rank for. However, there is still a steady amount of traffic for Designer Products and Luxury Products. Which search term will you target for your website?
Always compare related queries for each search term. You might find some gems that are not difficult to rank for.
Luxury Brands - Watch Brands - Luxury Watch Brands - Luxury Brand - Top Luxury Brands - Luxury Fashion.
Google Trends shows these five top-related queries as Breakout search terms.
Luxury Products - Luxury Bath - Bath Products - Luxury Beauty Products - Hair Products - Luxury Hair
Designer Brands - Top Brands - Clothes - Designer Clothes - Designer Brand Sale - Gucci
Designer Products - Hair Products - Product Designers - Beauty Products - Designers - Banay Products
The related queries also give you a better understanding of what users want when considering Designer Products or Luxury Brands. It’s easy to assume your customers are searching for specific terms and waste hours marketing to this area when in fact it doesn’t have the impact you think. Spend some time researching and creating content that’s going to target the most popular search terms.
Need Help with your SEO?
Would you like some help mastering your backlink profile with the power of Search Engine Marketing? We would love to show you what we can do for your Luxury Brand.
